Ads used to be made from scratch for every campaign. Once we scaled to making sets of 90+ ads for Google Display and PPC campaigns, I was set about with standardizing new ad layouts for efficient and consistent production by using components and auto-layout in Figma.

Ad campaigns are produced in collaboration with the Demand Gen, Content, and Product Marketing teams. I also lead and oversaw the outsourcing of this some of this work to freelance designer.