About
With 10+ years of experience working in design, I help companies evolve and scale their brand to optimize customer and user touchpoints and drive business results.
I'm a Creative Director and Brand Design Lead based in Chicago, IL. I most recently led the brand design at Metaplane by DataDog, evolving and scaling their brand.
Previously I've built brand design identities and systems, art directed illustration initiatives, creative directed video and motion projects, led marketing web design, co-founded a branding and strategy agency, and headed marketing design.
In my free time, I like traveling the world with my husband, exploring trails urban and remote with our two dogs, and making all the things: food, jokes, photos, lists, plans.
I'm a Creative Director and Brand Design Lead based in Chicago, IL. I most recently led the brand design at Metaplane by DataDog, evolving and scaling their brand.
Previously I've built brand design identities and systems, art directed illustration initiatives, creative directed video and motion projects, led marketing web design, co-founded a branding and strategy agency, and headed marketing design.
In my free time, I like traveling the world with my husband, exploring trails urban and remote with our two dogs, and making all the things: food, jokes, photos, lists, plans.
💌 morgan@morganmccarty.com
Experience
Metaplane by DataDog
Role
Lead Brand Designer
Dates
Nov 2023 — April 2025
Resposibilities
Defining and scaling the brand for Metaplane — a powerful data observability platform — across all web, digital, and physical touchpoints, in collaboration with marketing, growth, sales, and product teams.
Bigeye
Role
Creative Director / Brand Design Lead
Dates
Nov 2021 — Nov 2023
Resposibilities
Evolving the brand for Bigeye, a category-leading data observability tool helping you find and fix data issues before they break your business.
Stack Overflow
Role
Senior Brand Designer
Dates
April 2019 — Nov 2021
Resposibilities
Advancing trusted brand for broader community and business impact at Stack Overflow — a community platform that empowers the world to develop technology through collective knowledge.
Two Labs
Role
Head of Creative/
Co-Founder
Co-Founder
Dates
Jan 2018 - April 2019
Resposibilities
Served as Head of Design for a small branding and strategy studio focused on visual and verbal storytelling for small-to-mid B2B and B2C startups.
Water For People
Role
Brand Manager/Contract Graphic Designer
Dates
May 2016 — March 2017
Resposibilities
Led marketing design for Water For People — a global nonprofit working to address the global water crisis and equip communities with lasting access to clean water and sanitation services
– for Everyone, Forever.
Photobucket
Role
Marketing Design Manager
Dates
Aug 2015 — May 2016
Resposibilities
Marketing design and product photography for Photobucket, a community photo-sharing website, where I designed and launched the first e-commerce arm for
the company.
Want to work together?
I have 10+ years of experience defining and evolving B2B tech brands globally.
I’m both a generalist designer and multi-medium creative director; I blend high-level strategy with hands-on execution to scale brands alongside business goals.
I’d love to partner with you and your brand.
Book a 15 min intro call