With 9+ years of industry experience, I help companies evolve and scale their brand to optimize customer and user touchpoints and drive business results.
Hi! I'm a Creative Director and Brand Design Lead based in Chicago, IL. I'm currently leading the brand design team at Bigeye, a Series B, Sequoia-backed data observability startup where I'm helping them evolve and scale their brand.
Previously I've built brand design identities and systems for small and mid-sized companies, led illustration initiatives and marketing web design at Stack Overflow, co-founded Two Labs Creative, a branding and strategy agency, and headed marketing design at Photobucket.
In my free time, I like traveling the world with my husband, exploring urban trails with our two dogs, and making all the things: food, jokes, photos, lists, plans.
Evolving and scaling the brand for Bigeye, a category-leading data observability startup helping you find and fix data issues before they break your business.
Advancing trusted brand for broader community and business impact at Stack Overflow — a community platform that empowers the world to develop technology through collective knowledge.
Served as Head of Design for a small branding and strategy studio focused on visual and verbal storytelling for small-to-midsize companies.
Led marketing design for Water For People — a global nonprofit working across nine countries in Latin America, Asia, and Africa to address the global water crisis and equip communities with lasting access to clean water and sanitation services – for Everyone, Forever.
Marketing design and product photography for Photobucket, a community photo-sharing website, where I designed and launched the first e-commerce arm for the company.
Freelance branding, design, and photography for small businesses and creative individuals. Read: a way to do fun stuff off the clock and without much supervision. Still waiting for my first wine label commission.
I believe in leading with empathy and approaching all of my relationships with an open mind and heart. Branding and design require empathy to be successful.
Work gets messy. I strive to bring warmth and positivity into each interaction. I find that by being realistic about the task at hand, we can craft productive outcomes.
Have loosely held opinions, validate hypotheses and assumptions, and align jobs to be done with business needs. Design as a tool for success, Brand as its guidebook.