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Metaplane Event Strategy
Project
dbt Coalesce 2024
Role
Art Director / Field Marketer
Year
2024
For dbt Coalesce 2024 we wanted Metaplane to show up big for our primary audience: individual contributor data engineers.
I'd been thinking about overlapping personal interests to working interests for data engineers and came up with the idea of "the world runs on data" as the theme for this years event presence.
We could leverage that theme into an ancillary morning run event rather than just another happy hour as the event typically has at least a dozen of those from other vendors. I also expanded the theme into running themed shirts and socks, with a special Lululemon "run club" themed shirt for the fun run participants.
Illustration work by the talented Alexandra Francis.
I'd been thinking about overlapping personal interests to working interests for data engineers and came up with the idea of "the world runs on data" as the theme for this years event presence.
We could leverage that theme into an ancillary morning run event rather than just another happy hour as the event typically has at least a dozen of those from other vendors. I also expanded the theme into running themed shirts and socks, with a special Lululemon "run club" themed shirt for the fun run participants.
Illustration work by the talented Alexandra Francis.
Outcome
The goal for the event was a 150% increase in demos year over year. We beat that by 595%, booking 120 demos over the 20 demos booked the previous year (which I had not been present for).