When I first joined Metaplane, they had a logo designed, brand color chosen, and typography set. I was tasked with elevated the brand into a more playful, approachable representation of a technical product.

I set to work building out a color system that could flex into the app for product designers, creating supporting brand elements for use across marketing and product surfaces, including paid ads, and developing repeatable style combinations of visual elements for a variety of uses across the customer journey.