Advancing trusted brand for broader community and business impact at Stack Overflow — a community platform that empowers the world to develop technology through collective knowledge.
Senior Brand Designer
April 2019 – November 2021
To show what a typical workflow looks like, here is how I designed Stack Overflow's company pages. I worked with our Brand Design team lead on wireframes. We then iterated on design, settled on a final direction, refined the page design, and finally built the page. The following were a collaboration between Brand Design, Product Marketing, People, and Operations. I was responsible for wireframing, design, and illustration.
When I first joined Stack Overflow, the product marketing pages were three separate brands. Over the course of two years, I collaborated with the Brand Design team to unify product sub brands and align across marketing pages. My responsibilities included:
During my time at Stack I made ~50 spot illustrations for the shared product and brand design system. I defined the style in collaboration with our Design Systems lead and then made three sizes of spots for various concepts. The spots scaled between three sizes and could be recolored dynamically depending on the context.
Ads used to be made from scratch for every campaign. Once we scaled to making sets of 90+ ads for Google Display and PPC campaigns, I was set aboutwith standardizing new ad layouts for efficient and consistent production by using components and autolayout in Figma. Ad campaigns are produced in collaboration with the Demand Gen, Content, and Product Marketing teams. I also lead and oversaw the outsourcing of this some of this work to freelance designer.
Stack Overflow's one pagers are not always one page but they do have a flexible, modular system that I and the Brand Design team created for easy layout and quick turn around. These are done in collaboration with Sales, CS, and Product Marketing.
Sometimes there's a more specific, data-driven story to tell as part of a campaign. This is where infographics come in!
Stack Overflow had a variety of illustration needs, I collaborated with our Brand Design Lead to agree on a style to follow that fit the brand and then scaled the style across different needs for empty states, one pagers, ads, website images, decks, etc. Below is a sampling of illustrations I made.
Deck needs at Stack range from master templates for Sales and CS, to internal templates, to CEO and board presentations, and one off customer decks.
Wherever possible, I try to make the content into a module that could be reused down the line.